Beauty Tips, Trends, and More | Prim And Pure

Our children are bombarded with images in a world obsessed with perfection. Social media, magazines, and even cartoons can contribute to unrealisti...

It's not superpowers, it's self-care for kids! Self-care isn't just about bubble baths (though those are awesome too!), it's about taking charge of...

Planning a memorable birthday party for your child can be both exciting and challenging. This guide is your go-to resource for crafting the perfect...

Childhood is a realm of endless enchantment, and role-playing is important for their creativity and development. Here we celebrate the vibrant, mes...

In the early years of a child's life, the canvas of their mind is waiting to be painted with vibrant strokes of imagination, curiosity, and creativ...

Do you ever notice how every generation, at some point, feels as though things today are significantly different from when they were kids? We seem ...

Kids love getting their faces painted or playing with makeup for countless reasons -- that is why there are so many face-painting stations and make...

Prim & Pure is a trustworthy brand providing high quality, safe products to children. There are so many hidden chemicals in our world today, and it's a constant struggle to keep them out of our children's lives. You can feel safe knowing that Prim & Pure non-toxic play makeup for kids is made with not only safe, but natural ingredients that are beneficial to your little girl's skin!

I'm often asked what inspired me to start my own brand, and I usually just keep it short and sweet and say my kids. Why don't I dive into more det...